What We Do
A record of success
From creating some of Des Moines’ best-loved independents restaurant brands to managing multi-million dollar historic rehabilitation and new-build development projects, Orchestrate Hospitality’s record of success has established the organization as an industry leader.
Orchestrate’s Four Priorities
Orchestrate Hospitality is rooted in a defined vision and strong sense of purpose. Our mission is expressed in four priorities:
Service: Always deliver top quality customer service. Our guest-focused approach means we do whatever it takes to make our customers feel at home in our hotels and restaurants. We create a culture of service across all levels of our properties.
Development: Develop team members that are motivated and excited. Our business is more than dollars and cents – our inclusive approach creates an environment where teamwork is the norm and employees are happy to come to work.
Results: Deliver profits for our partner brands. When our first two priorities are achieved, we find this priority comes naturally. We implement in a fashion that always protects our long-term interest in developing a reputation for quality and meaningful relationships in our communities.
Reinvestment: Support our local community. In that we’re successful in our first three priorities, it’s important to give back to the community that helped us achieve our success. Orchestrate continues to be a leading supporter of food and hunger-related charities across the metro, and community partnerships and reinvestment remain key to our mission.
Timeline
2000: Paul Rottenberg founds Orchestrate Hospitality
2002: Centro opens in the historic Temple for Performing Arts; South Union Café relocates to the Temple
2002: Orchestrate finishes its role as project manager in the historic rehabilitation of the Temple for Performing Arts
2004: The Orchestrate-developed and managed Hilton Garden Inn - Des Moines/Urbandale opens
2007: Orchestrate develops and opens Holiday Inn Express & Suites in Altoona
2007: Gateway Market & Café opens in the Sherman Hill neighborhood of Des Moines; South Union Bakery relocates operations to the new market
2008: Django opens in the Hotel Fort Des Moines
2011: Zombie Burger + Drink Lab opens in Des Moines’ East Village
2014: Orchestrate develops and opens Malo restaurant in the renovated historic Firehouse No. 1
2014: Zombie Burger + Drink Lab serves its one millionth burger
2015: Zombie Burger + Shake Lab opens in the Jordan Creek Mall
2016: Orchestrate helps open and manage Bubba on 10th Street
2017: Paul Rottenberg named Iowa Restaurateur of the Year by the Iowa Restaurant Association
2018: After a six-month hiatus, Django opens in a new location on Locust Street in Western Gateway Park
2019: Liberty Street Kitchen opens in Pella
2023: Main Street Markt opens in Pella
“The guest experience is central to everything we do. We work to make sure each and every guest feels better when they leave than they did when they arrived. That’s the business of hospitality.”