In 2000, Paul Rottenberg founded Orchestrate Hospitality, a hospitality management and development company. In the past 16 years, Orchestrate has emerged as a leader in the hospitality industry with its impressive portfolio of hotel, restaurant and market clients.

Orchestrate Hospitality’s projects have ranged from managing the multi-million dollar rehabilitation of the historic Temple for Performing Arts in Des Moines, to tackling new building and management projects such as the Hilton Garden Inn – Des Moines/Urbandale and establishing downtown restaurant and markets with chef partner George Formaro.

Paul & George

Paul Rottenberg and George Formaro have worked together for over a decade to create memorable food and dining experiences in Des Moines. Their passion for providing top quality food and service has launched some of the city’s most beloved and successful brands, including Centro, Django, Gateway Market & Café, and Zombie Burger + Drink Lab.

In 2000, Paul Rottenberg and George Formaro began a partnership that would change the face of dining in Des Moines. Beginning with the urban Italian eatery Centro, the two awakened the city’s appetite for creative cuisine, top-quality service and big-city dining in the heart of Des Moines.

Building on Centro’s success, the pair opened Gateway Market & Café, offering Iowans access to the finest international culinary products, local produce, artisanal breads and hard-to-find specialty items. A French-inspired brasserie followed, giving Des Moines an instant classic in Django. The duo then joined Orchestrate Vice President Jeremy Reichart to open Zombie Burger + Drink Lab, an acclaimed horror-themed burger joint that opened to massive crowds in 2011.

In May 2014, Rottenberg, Formaro and Reichart opened the latest brand in the Orchestrate Hospitality family, Malo. Celebrated for its unique take on Latin cuisine as well as its vibrant dining space, Malo became an instant destination for Des Moines diners.

Through it all, Rottenberg and Formaro maintained their high standards of service and a commitment to the greater Des Moines community. Orchestrate continues to be a leading supporter of food and hunger-related charities across the metro, and community partnerships and reinvestment remain key to our mission.


A Plate at Django